What we can do for you
Professional Email marketing Services to expand client base
Email marketing is a powerful digital marketing strategy that involves sending emails to a list of contacts with the goal of promoting products, services, or engaging your audience in other ways. Here’s an overview of what email marketing entails:
Key Components of Email Marketing:
- Email List:- A successful email marketing campaign starts with a targeted email list. This can include customers, prospects, and people who’ve opted in via forms, lead magnets, or other methods. The list should be segmented based on factors like demographics, behavior, or engagement level to increase relevance.
- Email Design:- The design and layout of the email should be visually appealing, responsive (mobile-friendly), and easy to read. It’s also important to include a clear call to action (CTA).
- Personalization:- Emails that address recipients by name and are tailored to their preferences or past interactions tend to perform better. Personalized content creates a sense of relevance.
- Subject Line:- The subject line is crucial as it determines whether the recipient will open the email. It should be clear, compelling, and concise while creating curiosity or providing value.
- Content:- The body of the email should provide value to the recipient. It might include a special offer, important information, or engaging content. A good email has a balance of text, images, and possibly videos, and it leads to a desired action (e.g., clicking a link, making a purchase).
- CTA (Call-to-Action):- Every email should have a clear, actionable next step, whether that’s buying a product, reading a blog post, or signing up for an event. The CTA should be prominent.
- Testing & Optimization:- A/B testing allows you to experiment with different subject lines, email designs, or CTAs to see what resonates most with your audience. Over time, optimizing campaigns based on performance data will improve results.
- Analytics & Reporting:- Most email marketing platforms provide detailed metrics like open rates, click-through rates (CTR), conversion rates, bounce rates, and unsubscribe rates. Analyzing these metrics helps refine future campaigns.
Types of Email Marketing Campaigns:
- Newsletters:- Regular updates sent to your email list. These might include news, promotions, or blog posts.
- Transactional Emails:- These are triggered by a customer’s action (e.g., order confirmations, shipping notifications).
- Promotional Emails:- Used to promote sales, discounts, new products, or services.
- Welcome Emails:- Sent to new subscribers to introduce them to your brand and set expectations for future communications.
- Re-engagement Emails:- Sent to inactive subscribers to encourage them to engage again (often with special offers or new content).
- Drip Campaigns (Automated Emails):- A series of emails sent over time based on a specific trigger (e.g., signing up for a newsletter, abandoning a cart).
- Survey Emails:- Requests for feedback or participation in surveys, which can help understand customer preferences or improve products.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Design to delivery
From the raw concepts through to distributions, our experts can take care of everything for you. We can design emails that your existing development team implements, or take existing designs and roll them out in Mailchimp, Campaign Monitor or any other email marketing platform you use.
Effective emails
With years of experience and thousands of email campaigns under our belt – you can rest assured your email campaign will perform above industry standard and look great doing so. It’s not just about open or click rates, it’s also about what a person does once they reach your website.
Purpose driven
Whatever your purpose, our campaigns can promote it. Whether you want to introduce a new brand, roll out newsletters, unveil products or promote sales, we can create a custom email to match.
What you get with our email marketing services
- Email platform setup & optimisation
- Custom email design
- Email template development & coding
- Email scheduling, sending & delivery
- Recurring monthly email campaigns
- Reporting via our Live Reporting Dashboard
